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A Better Way to Pitch Tech Strategy

Jeff Ton, senior vice president of product development & strategic alliances at InterVision, shares how he uses creative solutions to paint a picture to senior leadership in order to win support for IT strategy.

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Key Takeaways

  • It is important to know the audience that you are pitching to and where their knowledge lies.
  • When pitching a technology project, sell the vision by sharing a story in a format that will be familiar to the audience.
  • Be sure to explain how your project fits into larger business goals or macro-trends in the industry.

Tweetable Insights

“Your project or initiative is not happening in a vacuum. Start with the macro view of the industry in which your company operates [when pitching your project].” @jtonindy of @InterVision_Sys – Listen: forbescouncils.com/podcast/how-it-can-better-pitch-stakeholders

“You have to take [senior leaders] on… a journey with you, but you have to do it quickly. They’re very likely, very busy, so you have to set the stage, then get to the heart of the matter.” @jtonindy of @InterVision_Sys – Listen: forbescouncils.com/podcast/how-it-can-better-pitch-stakeholders

Featured Member

Jeff Ton is the senior vice president of product development & strategic alliances for InterVision, responsible for driving the company’s product vision and strategy. He focuses on the evolving IT landscape and the changing needs of InterVision’s clients. Together with the InterVision team, he ensures products and services meet clients’ needs and drive value now and in the future.

A Better Way to Pitch Tech Strategy

Jeff Ton, senior vice president of product development & strategic alliances at InterVision, shares how he uses creative solutions to paint a picture to senior leadership in order to win support for IT strategy.

SUBSCRIBE

Key Takeaways

  • It is important to know the audience that you are pitching to and where their knowledge lies.
  • When pitching a technology project, sell the vision by sharing a story in a format that will be familiar to the audience.
  • Be sure to explain how your project fits into larger business goals or macro-trends in the industry.

Tweetable Insights

“Your project or initiative is not happening in a vacuum. Start with the macro view of the industry in which your company operates [when pitching your project].” @jtonindy of @InterVision_Sys – Listen: forbescouncils.com/podcast/how-it-can-better-pitch-stakeholders

“You have to take [senior leaders] on… a journey with you, but you have to do it quickly. They’re very likely, very busy, so you have to set the stage, then get to the heart of the matter.” @jtonindy of @InterVision_Sys – Listen: forbescouncils.com/podcast/how-it-can-better-pitch-stakeholders

Featured Member

Jeff Ton is the senior vice president of product development & strategic alliances for InterVision, responsible for driving the company’s product vision and strategy. He focuses on the evolving IT landscape and the changing needs of InterVision’s clients. Together with the InterVision team, he ensures products and services meet clients’ needs and drive value now and in the future.

Join Forbes Councils

Our featured guests are members of Forbes Councils. If you are a successful entrepreneur, executive, or business leader, you may qualify.

New call-to-action

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

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