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Engaging Your Customers

Engaging past customers in an advisory capacity or making it really easy for them to publicly endorse your business may be more cost-effective than lead-gen or an advertising campaign. Eyal Danon of Ignite Advisory Group and Danielle Roberts of Boomer Benefits discuss why you should engage your customers and let them speak for you.

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Key Takeaways

  • To engage your customers, you need to find or create a useful platform for engagement. A customer advisory board is one great channel for communication.
  • Asking for online reviews is another useful way to encourage customer engagement. It’s helpful to give customers the option to review your business in their choice of places online: don’t just offer Facebook or Yelp, offer both, and more.
  • Negative reviews will sometimes happen. It’s ok; it legitimizes your business. But be sure to address the negative review immediately with a response that shows you care about the situation.

Tweetable Insights

To create customer engagement, says Eyal Danon of @IgniteAG, “You need to create an environment, a platform, where your customers will be able to network with their peers and with your executives.” Inside @ForbesCouncils – Listen here: forbescouncils.com/podcast/engaging-your-customer/

“Don’t be afraid to ask for reviews. I find that this is often the missing link for businesses who aren’t getting a lot of online reviews.” Inside @ForbesCouncils with @DanielleKunkle of @BoomerBenefits – Listen here: forbescouncils.com/podcast/engaging-your-customer/

Featured Members

Eyal Danon, Forbes Agency Council, is the CEO and founder of Ignite Advisory Group. He is responsible for the company’s unique and effective approach to Customer Advisory Councils, with hands-on experience in developing and managing highly influential and strategic customer advisory boards for many leading organizations, including Dell, HP Enterprise, and Intel.

Danielle Kunkle Roberts, Forbes Finance Council, is a founding partner and senior executive at Boomer Benefits, a national broker specializing in Medicare-related insurance products since 2005. Serving thousands of Medigap policyholders in 47 states, Boomer Benefits helps baby boomers learn the ropes in regards to Medicare.

Engaging Your Customers

Engaging past customers in an advisory capacity or making it really easy for them to publicly endorse your business may be more cost-effective than lead-gen or an advertising campaign. Eyal Danon of Ignite Advisory Group and Danielle Roberts of Boomer Benefits discuss why you should engage your customers and let them speak for you.

SUBSCRIBE

Key Takeaways

  • To engage your customers, you need to find or create a useful platform for engagement. A customer advisory board is one great channel for communication.
  • Asking for online reviews is another useful way to encourage customer engagement. It’s helpful to give customers the option to review your business in their choice of places online: don’t just offer Facebook or Yelp, offer both, and more.
  • Negative reviews will sometimes happen. It’s ok; it legitimizes your business. But be sure to address the negative review immediately with a response that shows you care about the situation.

Tweetable Insights

To create customer engagement, says Eyal Danon of @IgniteAG, “You need to create an environment, a platform, where your customers will be able to network with their peers and with your executives.” Inside @ForbesCouncils – Listen here: forbescouncils.com/podcast/engaging-your-customer/

“Don’t be afraid to ask for reviews. I find that this is often the missing link for businesses who aren’t getting a lot of online reviews.” Inside @ForbesCouncils with @DanielleKunkle of @BoomerBenefits – Listen here: forbescouncils.com/podcast/engaging-your-customer/

Featured Members

Eyal Danon, Forbes Agency Council, is the CEO and founder of Ignite Advisory Group. He is responsible for the company’s unique and effective approach to Customer Advisory Councils, with hands-on experience in developing and managing highly influential and strategic customer advisory boards for many leading organizations, including Dell, HP Enterprise, and Intel.

Danielle Kunkle Roberts, Forbes Finance Council, is a founding partner and senior executive at Boomer Benefits, a national broker specializing in Medicare-related insurance products since 2005. Serving thousands of Medigap policyholders in 47 states, Boomer Benefits helps baby boomers learn the ropes in regards to Medicare.

Join Forbes Councils

Our featured guests are members of Forbes Councils. If you are a successful entrepreneur, executive, or business leader, you may qualify.

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LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

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