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Online and Offline Brand Marketing

Digital marketing agencies need to create an experience, both online and offline. Forbes Councils members Darian Kovacs and Allen Yesilevich will discuss everything from digital tricks around PageRank and SEO to in-person pop-up stores and Instagram museums.

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Key Takeaways

  • Brands and organizations need to be known for their expertise in a subject area. Both onsite SEO and offsite SEO are important tools to achieve this, but search engines are increasingly placing emphasis on offsite SEO. Since offsite SEO comes from what others say about you, rather than what you say about yourself, it lends credibility.
  • Benefits to working with an agency on a digital marketing plan: the agency can help you create and adhere to a plan that incorporates onsite and offsite SEO; it is likely to have connections and expertise that you may not have; and an agency can dedicate its time to your marketing and SEO while you work on other key aspects of your business.
  • The more you create great content, the more you attract a valuable audience and the more your SEO rankings benefit.
  • Live face-to-face experiences like exhibits, trade shows, live events, immersive activations, roadshows, and popup stores are an excellent offline way to drive business growth.

Tweetable Insights

“If you’ve got great content,” says @dariankovacs of @jellymarketing, “if you’re willing to put in the work to get yourself known and seen and heard with incredible content, you can be known, seen and heard.” Inside @ForbesCouncils Listen here: forbescouncils.com/podcast/online-and-offline-brand-marketing/

Everything that I learned I learned because I just took the initiative to go to YouTube, read blogs, and get tactical and strategic lessons on how to do it.” Inside @ForbesCouncils with @AllenYesilevich of @MC2experience_ – Listen here: forbescouncils.com/podcast/online-and-offline-brand-marketing/

Featured Members

Darian Kovacs, Forbes Agency Council, is principal and director of strategy at Jelly Digital Marketing & PR. He’s also a marketing professor at Trinity Western University and a contributor with Small Business BC and Shaw’s recent Business Resource Centre.

Allen Yesilevich, Forbes Communications Council, is VP of marketing and growth at MC2. He is a growth and marketing leader who has helped companies transform their brand identity and connect with their target audiences through impactful and unforgettable human experiences.

Online and Offline Brand Marketing

Digital marketing agencies need to create an experience, both online and offline. Forbes Councils members Darian Kovacs and Allen Yesilevich will discuss everything from digital tricks around PageRank and SEO to in-person pop-up stores and Instagram museums.

SUBSCRIBE

Key Takeaways

  • Brands and organizations need to be known for their expertise in a subject area. Both onsite SEO and offsite SEO are important tools to achieve this, but search engines are increasingly placing emphasis on offsite SEO. Since offsite SEO comes from what others say about you, rather than what you say about yourself, it lends credibility.
  • Benefits to working with an agency on a digital marketing plan: the agency can help you create and adhere to a plan that incorporates onsite and offsite SEO; it is likely to have connections and expertise that you may not have; and an agency can dedicate its time to your marketing and SEO while you work on other key aspects of your business.
  • The more you create great content, the more you attract a valuable audience and the more your SEO rankings benefit.
  • Live face-to-face experiences like exhibits, trade shows, live events, immersive activations, roadshows, and popup stores are an excellent offline way to drive business growth.

Tweetable Insights

“If you’ve got great content,” says @dariankovacs of @jellymarketing, “if you’re willing to put in the work to get yourself known and seen and heard with incredible content, you can be known, seen and heard.” Inside @ForbesCouncils Listen here: forbescouncils.com/podcast/online-and-offline-brand-marketing/

Everything that I learned I learned because I just took the initiative to go to YouTube, read blogs, and get tactical and strategic lessons on how to do it.” Inside @ForbesCouncils with @AllenYesilevich of @MC2experience_ – Listen here: forbescouncils.com/podcast/online-and-offline-brand-marketing/

Featured Members

Darian Kovacs, Forbes Agency Council, is principal and director of strategy at Jelly Digital Marketing & PR. He’s also a marketing professor at Trinity Western University and a contributor with Small Business BC and Shaw’s recent Business Resource Centre.

Allen Yesilevich, Forbes Communications Council, is VP of marketing and growth at MC2. He is a growth and marketing leader who has helped companies transform their brand identity and connect with their target audiences through impactful and unforgettable human experiences.

Join Forbes Councils

Our featured guests are members of Forbes Councils. If you are a successful entrepreneur, executive, or business leader, you may qualify.

New call-to-action

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

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