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Tech Trends in Marketing

As augmented reality, chatbots, and geomarketing continue to mature, Forbes Councils members Joseph Surprenant, Nolan Clemmons, and Robert Bill discuss how these technologies should be marketed and how they can be used in marketing.

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Key Takeaways

  • The distribution of misleading content and news about technology has contributed to unrealistic expectations. Effective marketing and information about the state of technology and its uses should be realistic and responsible.
  • Digital advertising is available to anyone, and includes ads on mobile devices, online, and on digital radio, but also on physical platforms whose advertising is booked and arranged digitally, like transit shelters, restaurants, and billboards.
  • Chatbots are on the rise as a customer service and marketing tool, often used to answer frequently asked questions, request email addresses or other contact information, and provide other customer services at scale.

Tweetable Insights

“The most interesting thing that’s happening in the marketplace today for marketers is that digital advertising is accessible to everyone” Inside @ForbesCouncils with Robert Brill of brill_media – Listen here: forbescouncils.com/podcast/tech-trends-in-marketing

“Chatbots are simply an automated conversational experience, and they allow businesses to instantaneously interact with customers.” Inside @ForbesCouncils with @clemmons_io of Wufasta – Listen here: https://forbescouncils.com/podcast/tech-trends-in-marketing

Featured Member

Joseph Surprenant is a technology evangelist with 20 years of sales, sales leadership, marketing, and operations experience. He serves as senior director of Upskill.

Robert Brill, Forbes Los Angeles Business Council, has been working in digital advertising since 2003, and has been focused on programmatic advertising since 2010. He has held leadership roles at multiple ad agencies, and in 2013 launched BrillMedia.co, an ad agency set up to bring Fortune 500 advertising capabilities to small and mid size marketers.

Nolan Clemmons, Forbes Dallas Business Council, is a growth marketer, games entrepreneur, blogger, and most importantly: a lifelong gamer. He presently serves as the president of Wufasta LLC, working in the intersection of game development and digital marketing.

Tech Trends in Marketing

As augmented reality, chatbots, and geomarketing continue to mature, Forbes Councils members Joseph Surprenant, Nolan Clemmons, and Robert Bill discuss how these technologies should be marketed and how they can be used in marketing.

SUBSCRIBE

Key Takeaways

  • The distribution of misleading content and news about technology has contributed to unrealistic expectations. Effective marketing and information about the state of technology and its uses should be realistic and responsible.
  • Digital advertising is available to anyone, and includes ads on mobile devices, online, and on digital radio, but also on physical platforms whose advertising is booked and arranged digitally, like transit shelters, restaurants, and billboards.
  • Chatbots are on the rise as a customer service and marketing tool, often used to answer frequently asked questions, request email addresses or other contact information, and provide other customer services at scale.

Tweetable Insights

“We take structured data in and with structured data we can create a story, a report or a narrative in software. It sounds like it was written by a person.” Inside @ForbesCouncils with @mzionts of @ AInsights, speaking on natural language generation – Listen here: forbescouncils.com/podcast/making-sense-of-all-that-data

Industrial analytics enable companies to “become future ready by leveraging their data and use the power of data to automate their operations.” Inside @ForbesCouncils with @HumeraMalikHM of @CanvassAI – Listen here: forbescouncils.com/podcast/making-sense-of-all-that-data

Featured Member

Joseph Surprenant is a technology evangelist with 20 years of sales, sales leadership, marketing, and operations experience. He serves as senior director of Upskill.

Robert Brill, Forbes Los Angeles Business Council, has been working in digital advertising since 2003, and has been focused on programmatic advertising since 2010. He has held leadership roles at multiple ad agencies, and in 2013 launched BrillMedia.co, an ad agency set up to bring Fortune 500 advertising capabilities to small and mid size marketers.

Nolan Clemmons, Forbes Dallas Business Council, is a growth marketer, games entrepreneur, blogger, and most importantly: a lifelong gamer. He presently serves as the president of Wufasta LLC, working in the intersection of game development and digital marketing.

Join Forbes Councils

Our featured guests are members of Forbes Councils. If you are a successful entrepreneur, executive, or business leader, you may qualify.

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Forbes Councils
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Boston, MA 02110

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

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