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Time for a Strategy Checkup

When was the last time you reviewed how you set your business strategy? In this episode,  Forbes Councils members Sarah Beth Aubrey and Ashley Cheeks share their advice on making sure that your business strategy aligns with your business development goals, especially given that the speed of innovation is changing the time horizon for strategic planning.

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Key Takeaways

  • Long range, big initiative strategic plans are dead. Technology and culture are changing so fast, 12-24 months is a better time frame for strategic business planning.
  • Ask yourself key questions to establish a business strategy: What is our organization’s vision? What do we do? What part of this market do we want to be in? How do we do what we do? For example, what are the actions, the adaptations, the models or processes that we create? What capabilities do we have to implement now (including skills, team members, etc.)?
  • Strategic plans need to be detailed, including goals, milestones, dates, action items, and responsibilities of each person involved, in order to ensure that they are actually executed.
  • Plans should be reviewed quarterly, both to consider whether the strategy needs updated and to ensure that goals are being met and everyone is on track.

Tweetable Insights

“Strategy is no longer done in large, painful bursts. Strategy should be seen as an ongoing process.” Inside @ForbesCouncils with @sarahbethaubrey of Aubrey Coaching & Training. – Listen at forbescouncils.com/podcast/time-for-a-strategy-checkup

“A strategy plan … needs to be crystal clear and inclusive of timelines, dates, goals, responsible parties, and other fundamental pieces to ensure that action is taken.” Inside @ForbesCouncils with Ashley Cheeks of @AWrittenSuccess – Listen at forbescouncils.com/podcast/time-for-a-strategy-checkup

Featured Members

Sarah Beth Aubrey of Forbes Coaches Council enhances success and profitability in agriculture and rural communities through one-on-one executive coaching, by facilitating peer groups, or by leading boards through change-based planning initiatives. An entrepreneur since 2003, in 2015 she founded A.C.T., Aubrey Coaching & Training, a performance-based leadership training and executive coaching firm. Learn more about Aubrey Coaching and Training here.

Ashley Cheeks of Forbes Business Development Council founded Written Success, designing business plans for lender and investor funding. She currently serves as a Pitch Consultant for several investor networks, is on the advisory board for multiple startups, and is seen as a thought leader in the entrepreneurial space. Learn more about Written Success here.

Time for a Strategy Checkup

When was the last time you reviewed how you set your business strategy? In this episode, Forbes Councils members Sarah Beth Aubrey and Ashley Cheeks share their advice on making sure that your business strategy aligns with your business development goals, especially given that the speed of innovation is changing the time horizon for strategic planning.

SUBSCRIBE

Key Takeaways

  • Long range, big initiative strategic plans are dead. Technology and culture are changing so fast, 12-24 months is a better time frame for strategic business planning.
  • Ask yourself key questions to establish a business strategy: What is our organization’s vision? What do we do? What part of this market do we want to be in? How do we do what we do? For example, what are the actions, the adaptations, the models or processes that we create? What capabilities do we have to implement now (including skills, team members, etc.)?
  • Strategic plans need to be detailed, including goals, milestones, dates, action items, and responsibilities of each person involved, in order to ensure that they are actually executed.
  • Plans should be reviewed quarterly, both to consider whether the strategy needs updated and to ensure that goals are being met and everyone is on track.

Tweetable Insights

“Strategy is no longer done in large, painful bursts. Strategy should be seen as an ongoing process.” Inside @ForbesCouncils with @sarahbethaubrey of Aubrey Coaching & Training. – Listen at forbescouncils.com/podcast/time-for-a-strategy-checkup

“A strategy plan … needs to be crystal clear and inclusive of timelines, dates, goals, responsible parties, and other fundamental pieces to ensure that action is taken.” Inside @ForbesCouncils with Ashley Cheeks of @AWrittenSuccess – Listen at forbescouncils.com/podcast/time-for-a-strategy-checkup

Featured Members

Sarah Beth Aubrey of Forbes Coaches Council enhances success and profitability in agriculture and rural communities through one-on-one executive coaching, by facilitating peer groups, or by leading boards through change-based planning initiatives. An entrepreneur since 2003, in 2015 she founded A.C.T., Aubrey Coaching & Training, a performance-based leadership training and executive coaching firm. Learn more about Aubrey Coaching and Training here.

Ashley Cheeks of Forbes Business Development Council founded Written Success, designing business plans for lender and investor funding. She currently serves as a Pitch Consultant for several investor networks, is on the advisory board for multiple startups, and is seen as a thought leader in the entrepreneurial space. Learn more about Written Success here.

Join Forbes Councils

Our featured guests are members of Forbes Councils. If you are a successful entrepreneur, executive, or business leader, you may qualify.

New call-to-action

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

LOCATION

Forbes Councils
745 Atlantic Avenue
Boston, MA 02110

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