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The One Thing Thought Leaders Must Understand About Their Customers

The One Thing Thought Leaders Must Understand About Their Customers

by Lindsey Donner

Don’t underestimate the importance of where your customer is in the content marketing funnel.

This post is part of a monthly series on how to best utilize your personal branding and media benefits. [Note: This benefit is for Forbes Councils members only. Click here to find out if you qualify.] The most powerful thing I learned from John Hall’s excellent book Top of Mind: Use Content to Unleash Your […]